/* Original V4 type and panel treatment; no repeated distribution diagrams. */
.experiment{padding:var(--section-pad) var(--pad);scroll-margin-top:90px;max-width:1600px;margin:auto}
.experiment-header{display:grid;grid-template-columns:2fr 1fr;gap:20px 48px;margin-bottom:32px}
.experiment-header>p:first-child{grid-column:1/-1;color:var(--ink-2);font-size:.9rem;margin:0}
.experiment h2{font-family:var(--serif);font-size:var(--t-h2);font-weight:400;line-height:1.1;margin:0;letter-spacing:-.025em}
.experiment h2 span{display:block;padding-left:clamp(1.5rem,6vw,6rem);color:var(--magenta)}
.experiment-intro{align-self:end;max-width:32ch;font-size:1rem;line-height:1.5;margin:0}
.experiment-sides{display:grid;grid-template-columns:1fr 1fr;background:var(--cream-2);border-radius:var(--radius-panel);padding:clamp(24px,3vw,48px);gap:32px}
.experiment-arm{min-width:0}.experiment-arm+article{border-left:1px solid var(--rule);padding-left:32px}
.experiment h3{font-size:1.2rem;font-weight:500;margin:0 0 24px}
.experiment-budget{font-family:var(--display);font-weight:500;font-variation-settings:normal;font-size:var(--t-h2);line-height:.95;letter-spacing:-.012em;font-feature-settings:"tnum";margin:0 0 35px}
.experiment-budget span{display:block;font-family:var(--sans);font-size:.9rem;letter-spacing:0;font-variation-settings:normal;font-weight:400;color:var(--ink-2);line-height:1.4;margin-top:15px}
.experiment-results{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin:0;border-top:1px solid var(--rule);padding-top:26px}.experiment-results div{display:flex;flex-direction:column-reverse;gap:12px}.experiment-results dt{font-size:.9rem;color:var(--ink-2)}.experiment-results dd{font-family:var(--display);font-variation-settings:"wdth" 112;font-size:clamp(2rem,3.5vw,4rem);line-height:.95;font-weight:600;letter-spacing:-.04em;margin:0;font-feature-settings:"tnum"}.experiment-campaign dd{color:var(--magenta)}
.experiment-notes{display:grid;grid-template-columns:1fr 1fr;gap:48px;padding-top:32px}.experiment-takeaway{font-size:1.15rem;line-height:1.5;max-width:40ch;margin:0}.experiment-takeaway small{display:block;margin-top:12px;font-size:.9rem;line-height:1.55;color:var(--ink-2);max-width:46ch}.experiment-notes>div{font-size:.85rem;line-height:1.6;color:var(--ink-2);max-width:65ch}.experiment-notes>div p{margin:0 0 12px}.experiment-notes a{color:var(--ink);text-underline-offset:4px}
@media(max-width:700px){.experiment-header{grid-template-columns:1fr;gap:18px}.experiment-sides{grid-template-columns:1fr;gap:28px}.experiment-arm+article{border-left:0;border-top:1px solid var(--rule);padding:28px 0 0}.experiment-notes{grid-template-columns:1fr;gap:24px}.experiment-results dd{font-size:2.1rem}}