It looks like the feed, not an ad.
Clips post from real accounts, so they show up like any other post, not as an ad.
Make your next releaseimpossible to scroll past.
Amplify manages creator-led short-form campaigns for film, television, and music releases.
Each campaign pairs a managed creator network with strategy, quality control, budget oversight, and reporting.
A trailer is one moment.Culture is built through repetition.
One release, hundreds of different edits.
Every clipper brings their own hook, pacing and caption, so the audience doesn't get tired of the same cut.
The clips outlast the campaign.
They stay up on creators' pages after the budget is spent, so people keep finding them.
Illustrative reach, using example CPM rangesPaid social buys placement.
Paid social buys placement.
Clipping creates discovery.
Paid social pays a platform to place an advertisement in front of a selected audience. Clipping compensates participating editors to create and distribute approved, platform-native short-form content through real accounts.
$10,000example budget
~670K to 1.67Mimpressions
- Based on an illustrative $6 to $15+ CPM
- One ad account pushing one creative
- The placement ends when the spend ends
$10,000example budget
~5M to 20Mviews
- Based on an illustrative $0.50 to $2.00 effective clipping CPM
- Approved clips circulating through many accounts, and reposted when a moment catches on
- The clips stay up after the campaign ends
Content Rewards’ reported experiment
One budget.Placed two ways.
$10,000 total. Split equally between a billboard and a creator-led clipping campaign.
Billboard
$5,000One physical placement
- Reported passers
- 24,311
- Reported QR scans
- 62
Clipping campaign
$5,000Posts through participating accounts
- Reported views
- 64M
- Reported link clicks
- 11,000
How a campaign works
From approved media to the feed,in four managed steps.
Amplify builds the campaign around approved media, goals, creative direction, platforms, posting requirements, and budget. Participating editors then create and distribute short-form content from that approved material.
Approved media
You decide the library. Nothing else is used.
Campaign brief
Goals, creative direction, platforms, posting rules and budget, agreed before launch.
Every clip reviewed
Independent editors make and post the clips. Amplify checks each one against your brief before it's paid.
Reporting
See what's landing while it's still live: the views, the spend, and which moments are catching on.
The approved-media plan and campaign brief
Built with you before anything is posted.
Platform-native clips made by independent editors
Different interpretations of the same approved moments.
Distribution through many participating accounts
More entry points into the feed than one official post.
Every clip reviewed before it's paid
Only clips that follow your brief get paid. Budget oversight and reporting run the whole campaign, and you deal with Amplify, not every editor.
Built for entertainment
Two verticals.One managed network.
Extend a release beyond the trailer.
Approved scenes, performances, interviews, behind-the-scenes material, and creative interpretations built for short-form discovery.
Turn a record into moments that move.
Songs, performances, visuals, artist moments, and music-video footage as short-form edits designed to move through culture.
Built from an entertainment perspective.
Amplify was co-founded by Levi Mulder and Judah Mulder. The campaign system and its process are the point; the founders are the reason it understands the material it works with.
Questions
Before the call,the answers people ask for first.
What does Amplify do?
Amplify manages short-form distribution campaigns for entertainment releases through a network of participating editors.
Who creates the clips?
Independent editors create platform-native interpretations within the campaign's approved guidelines. Amplify reviews every clip before it's paid.
What if an editor posts something off-brief?
It doesn't get paid. Amplify checks every clip against your brief before payout, so your budget only goes to clips that follow it.
Does Amplify guarantee views?
On price, yes. Before the campaign starts, we agree a CPM with you between $0.50 and $3.00 per 1,000 views. Once it’s agreed, your effective CPM will never go above it. The number of views still depends on audiences and platforms.
See how the economics are framedHow do campaigns start?
With a 30-minute discovery call to review the project, available media, goals, and budget. After you book, we send a short questionnaire so the call starts prepared.
Book a Discovery CallWhat is clipping?
A clipping campaign gives participating editors approved source material and guidelines to create and publish different short-form interpretations. The same approved library runs across TikTok, Instagram Reels, and YouTube Shorts.
Read the full explanationOne release.More ways to be discovered.
Creator-led short-form campaigns for film, television, and music releases, managed for you from approved media to the feed.