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What is clipping?
And why it works.

Clipping turns one release into many short edits, made and posted by independent editors on their own accounts.

Book a Discovery CallSee how Amplify runs it
The source
Media your team has approved for the campaign. A trailer on its own is enough. Selected pre-release scenes are optional.
The editors
Independent creators who already post short-form on their own accounts. They are paid for qualifying posts under the campaign terms.
The edits
Each editor picks a moment and cuts it their way: a line, a look, a reveal, a chorus. Every edit is a different way into the same release.
The campaign
Amplify writes the brief, which sets what may be used, how it may be edited and captioned, and when it may post. Every clip is checked against that brief before it’s paid, and Amplify reports what was posted.
  1. One releaseApproved source material
  2. Many editsDifferent hooks and moments
  3. Many accountsParticipating editors
  4. Many feedsDifferent audiences and paths

Why it works

Feeds run on posts.
A release is full of them.

A feed shows more of whatever people watch through. Clipping gives it many clips to try, not one.

  1. An editor posts a clip

    From their own account, like any other post.

  2. People watch it through

    They finish it, replay it, share it.

  3. The feed shows it to more

    More people like the ones who watched.

Clipping sits alongside the trailer and paid media. It gives the same release more ways in. Compare it with paid social

Rights

Every campaign runs on media
you are authorized to use.

Before any editor starts, it’s all written into the campaign brief.

The campaign briefSet before editors begin
Approved media
Only what your team signs off on
How it can be used
Cuts, captions, sounds and where clips may post
Off limits
Anything you rule out, such as spoilers
Timing
Embargo dates for pre-release material
Review
Every clip checked against the brief before it’s paid
  • You decide what editors can use
  • Pre-release material can wait for an embargo date
  • Nothing off-brief gets paid

What is clipping

Common questions

How is a clipping campaign different from ordinary editing?

Ordinary editing produces one finished cut. A clipping campaign produces many different short-form interpretations from the same approved source material, distributed through participating accounts rather than one official post.

How does clipping differ from paid ads?

Paid ads buy placement on a platform. Clipping compensates participating creators to make and distribute short-form content from approved material through real social accounts, creating many distribution paths instead of one fixed placement. People learn to skim past anything that looks like an ad. A clip posts from a real account, so it shows up in the feed like any other post.

Does clipping mean reposting the same video many times?

No. Each editor creates a different interpretation, with different hooks, pacing, moments and angles, from the approved source material.

Do I need to manage each editor myself?

No. When Amplify manages the campaign, we handle the editors, guidelines, review and reporting. The client approves the campaign direction and authorized media.

Is clipping the same as buying views?

No. Clipping is a distribution model. Views and engagement depend on audiences and platforms, and results are not guaranteed.

Are participating creators compensated?

Yes. Clipping compensates participating creators for qualifying work under campaign terms. Platform-native describes the format, not an absence of payment.

Your release is different.
Your campaign should be too.

Bring us the project, approved media, goals, timing and budget. We’ll use the discovery call to explore the campaign structure and creative direction that make sense for your release.

Book a Discovery Call

30-minute introductory call. After you book, we send a short questionnaire so we can prepare.