Trailers start it
Moments carry it
Amplify turns approved trailers and other public promotional media into short-form edits designed for discovery across the feed. Editors cut from anywhere in the runtime.
- 01
The trailer
The cut your team already released is enough to start a campaign.
- 02
The runtime
Editors cut from anywhere in it: a character, a line, a reveal. Each edit is a different way in.
- 03
Pre-release, optional
Selected scenes or behind-the-scenes moments, under your embargo and usage rules.
The idea
Not reposts
Interpretations
A repost shows people the trailer again. An interpretation gives them a new reason to watch.
Editors work from the same approved material and each one cuts for a different audience. One viewer responds to a performance, another to a joke, a relationship, an action beat, a line or an emotional moment. Three edits of one scene can look like this.
Each edit enters the feed through a different account and finds a different audience. Amplify sets the brief and the boundaries, then reviews what comes back.
See the full processThe performance
One actor, every look and line the scene gives them. For the audience that follows the actor before the title.
The line
One piece of dialogue, cut so it lands on its own. For the audience that shares what makes it laugh.
The tension
The setup without the payoff. For the audience that has to know what happens next.
Pre-release material
Optional pre-release material
Handled with care
Unreleased footage is not required. Trailers and other approved public media can run a campaign on their own.
For teams that want to give editors more to work with, selected pre-release material is an option: moments audiences have not already seen, creating more opportunities for fresh hooks and distinctive edits.
Public and released media
- Trailer
- Public promotional clips
- Interviews
- Already-released material
Optional pre-release material
- Selected scenes
- Approved unreleased moments
- Embargoed promotional material
Amplify campaign material
Only the material your team approves enters the campaign.
- You control the material. Your team chooses exactly which public or pre-release scenes, moments, interviews or excerpts may be used.
- You define the boundaries. The campaign brief establishes how the material may be edited, captioned, referenced, and when it may be published.
- Amplify manages within those rules. Participating editors work from the authorized material and follow the review and approval steps your brief sets.
Across the release
Before, during and
after release
Before release
Tease the upcoming title with short-form moments from trailers, behind-the-scenes material and approved previews that build anticipation.
Launch
Distribute interpretations of approved scenes, performances and press moments across participating accounts during the release window.
After release
Keep the title circulating with standout moments, character beats and catalog material long after opening weekend.
Fit
Is clipping right
for this title?
A good fit when
- The title has strong visual, performance, character or narrative moments.
- Approved trailers, scenes, interviews, performances or behind-the-scenes material is available.
- The goal includes broad awareness or cultural visibility for the release.
- The team is open to different creative interpretations of the title.
- A clear campaign decision-maker can approve direction.
- The budget can support meaningful editor participation.
When a campaign usually does not make sense is covered once, on How it works.
Film & TV
Questions
What does Amplify actually manage?
Amplify manages the campaign end to end: creative direction, editor guidelines, submission review, approvals, spending oversight and performance reporting.
Do we have to provide unreleased footage?
No. A campaign can run entirely from trailers and other approved public media. Unreleased material is optional. If the client chooses to authorize selected pre-release scenes, moments or excerpts, only that approved material is provided to participating editors, and posting windows, embargo dates and review requirements can be defined before distribution begins.
Does the client approve every clip?
Clients set the approval standards. Amplify reviews submissions against the campaign rules, and clients may approve clips before they go live or review a representative sample.
Where are clips posted?
On participating accounts across TikTok, Instagram Reels, YouTube Shorts and other approved short-form platforms.
How quickly can a campaign launch?
Timelines depend on media readiness, campaign scope and approval speed. Amplify shares a realistic schedule during the strategy call.
Your title has moments
Let’s put them to work
Book a discovery call to share the project, release, available media and campaign goals. After scheduling, we’ll send a short questionnaire so we can prepare for the conversation.
Book a Discovery Call30-minute introductory call. After you book, we send a short questionnaire so we can prepare.