Approved media
Into one campaign
Amplify turns the media you authorize into a managed short-form campaign. We build the strategy and campaign rules, participating editors create and distribute the content, and Amplify reviews every clip before it's paid and manages spending and reporting.
- You provide
- Approved media, campaign goals, budget, and creative and brand requirements
- Amplify builds
- Strategy, campaign brief, creative guidelines, and platform plan
- Editors create and distribute
- Find moments, create short-form interpretations, and publish according to campaign rules
- Amplify manages
- Review of every clip before payout, campaign delivery, spending oversight, and performance reporting
The process
Three phases
One managed campaign
Prepare the campaign
Before editors create anything, Amplify and the client establish exactly what the campaign is trying to accomplish and what material may be used.
- 01DiscoveryReview the project or release, campaign goals, available media, timing and budget.
- 02Pre-strategy questionnaireThe client provides the short campaign information Amplify needs before the strategy conversation.
- 03StrategyAmplify develops the recommended campaign direction, creative approach, platform plan and rollout structure.
- 04Campaign briefAmplify documents approved media, creative guidelines, posting requirements, campaign restrictions and approval requirements.
- 05Ready to launchMedia authorization, timing, campaign rules and budget are confirmed.
Activate the campaign
Once the campaign brief is approved, participating editors can begin creating from the authorized material. Every clip is checked against that brief before it's paid.
Approved media → Many edits → Every clip checked before payout
- 01Editor activationThe campaign becomes available to the appropriate participating editors.
- 02CreateEditors find different hooks, moments, scenes, performances, jokes, emotions, or cultural angles within the approved material.
- 03DistributeQualifying content is published according to the campaign’s platform and posting requirements.
- 04Review before payoutAmplify checks every clip against the brief. Only approved clips get paid, so your budget only goes to clips that follow the rules.
Manage the campaign
Amplify stays involved after the content begins moving.
- 01TrackAmplify monitors the campaign’s delivery and spending.
- 02OptimizePerformance patterns and creative observations inform ongoing campaign direction.
- 03ReportThe client receives campaign performance information and relevant creative observations.
Who does what
You approve the campaign
We manage the moving parts
Your team
- Campaign objectives
- Authorized source material
- Creative and brand restrictions
- Required approvals
- Final say on the campaign
Amplify
- Strategy
- Campaign brief
- Editor guidelines
- Campaign coordination
- Review of every clip before payout
- Budget oversight
- Reporting
Participating editors
- Find compelling moments
- Create short-form interpretations
- Follow the campaign brief
- Publish through participating accounts
You deal with Amplify, not with every editor. We brief them, check their clips and handle their payouts.
While it runs
During the campaign
You see what moves
- Approved content
- 42 submissions approved
- Distribution activity
- Content live across TikTok, Reels and Shorts
- Creative observations
- Performance moments and character reactions driving the most watch-through
- Performance reporting
- Reported views and link clicks delivered to the client
- Campaign spending
- $5,800 of $10,000
Illustrative example only. Values are placeholders to show the types of information Amplify may manage or report, not an actual campaign or a guarantee of results.
Fit
When a campaign makes sense
and when it usually does not
A good fit when
- The release contains strong short-form moments.
- Usable media can be authorized.
- Broad awareness or cultural visibility matters.
- The team is open to different creative interpretations.
- A clear campaign decision-maker can approve direction.
- The budget can support meaningful editor participation.
May not fit when
- Precise narrow targeting is the only objective.
- No usable media can be authorized.
- Every edit requires a slow individual approval process.
- The release has no clear short-form angle.
The process
Questions about
the process
What do we need to provide?
Approved media, campaign goals, budget, and any creative and brand requirements. After you book, we send a short questionnaire so we can prepare for the strategy conversation.
Who approves what?
Your team approves the campaign direction and the authorized media, and keeps the final say. Amplify writes the brief and editor guidelines, reviews every clip before it's paid, and manages the campaign. You deal with Amplify, not with each editor.
What if an editor posts something off-brief?
It doesn't get paid. Amplify checks every clip against your brief before payout, so your budget only goes to clips that follow it.
What happens before editors start?
Discovery, a short questionnaire, the strategy call, and a campaign brief that documents approved media, creative guidelines, posting requirements, restrictions and approval requirements. Editors begin only once media authorization, timing, campaign rules and budget are confirmed.
What do we see while it runs?
Submission review against the brief, campaign delivery and spending oversight, performance reporting, and relevant creative observations. Results are not guaranteed; views and engagement depend on audiences and platforms.
Your release is different
So is your campaign
Bring us the project, approved media, goals, timing and budget. We’ll use the discovery call to explore the campaign structure and creative direction that make sense for your release.
Book a Discovery Call30-minute introductory call. After you book, we send a short questionnaire so we can prepare.