Release the video
Keep it moving
Short-form campaigns built around the whole release, not just the video.
- More than the videoLive sets, studio sessions, interviews and catalog all become clips.
- The song does the travellingEditors post their own content with your track as the audio.
- Every clip checked before it’s paidOnly clips that follow your brief and your rights get paid.
- Before, during and after releaseTease it, launch it, then keep it circulating.
Creative angles
Five ways
to clip a release.
A campaign picks the mix that fits the record, the artist and what has been cleared. Most releases use more than one.
The sound, on anything
Editors post their own content with the track as the audio. The song travels further than the video does.
The music video
Cuts of the official visual: the look, the hook, the one shot everyone screenshots.
Everything around it
Studio sessions, interviews, behind the scenes and the artist’s existing social.
Live
Concerts, tours and festival sets, cut for the fans who were there and the ones who were not.
Catalog and nostalgia
Older videos and fan-favorite releases come back to the feed beside the new material.
Source material
More to work with
Than the video itself
- Official music videos and visuals
- Live performances and tour footage
- Rehearsals and studio sessions
- Interviews and artist moments
- Behind-the-scenes material
- Existing social content
- Catalog and fan-favorite releases
Clients must own, control or be authorized to use all campaign media.
The release arc
Before, during and
after release
Before release
Tease the upcoming video, single or album with short-form moments that build anticipation.
Launch
Distribute interpretations of the official video and performance footage across participating accounts.
After release
Keep the release circulating with catalog material, live clips and artist moments long after release day.
Rights and clearance
The rights shape
What we can cut
Every campaign runs inside what the artist or label has actually cleared.
- Audio
- Campaigns use official audio, masters and approved mixes. Amplify does not distribute unofficial or unauthorized recordings.
- Footage
- The artist, label or rights-holder must own or be authorized to use the music video, performance and behind-the-scenes footage.
- Sync and publishing
- Where sync or publishing rights apply, the client confirms clearance before material enters the campaign.
- Embargo
- Unreleased singles, videos or albums follow embargo dates and defined usage rules before any clip goes live.
- Platform rules
- Short-form platforms have their own music and rights rules. Amplify works within those rules alongside the campaign guidelines.
Campaign fit
Is clipping right
for this release?
A good fit when
- The release has strong visual, performance, lyrical or artist-personality moments.
- Approved music video, performance, tour, studio, interview, social or catalog material is available.
- The goal is broader awareness, release visibility, streams, conversation or catalog discovery.
- The team is open to different creative interpretations of the material.
- A clear campaign decision-maker can approve direction.
When a campaign usually does not make sense is covered once, on How it works.
Music
Questions
What music content can be used?
Official music videos, live performances, tour footage, rehearsals, studio sessions, interviews, behind-the-scenes material, existing social content and catalog releases that the artist or label owns or is authorized to use.
Can Amplify work with unreleased music?
Yes, when the campaign is structured for it. The artist or label chooses exactly which unreleased material may enter the campaign, and only that approved material is provided to participating editors. Embargo dates and review requirements can be defined before distribution begins.
Does the artist approve every clip?
The artist or their team sets the approval standards. Amplify reviews submissions against the campaign rules and can route clips for approval before they go live.
Where are music clips posted?
On participating accounts across TikTok, Instagram Reels, YouTube Shorts and other approved short-form platforms.
Does Amplify replace the artist’s social team?
No. Amplify is an additional distribution layer that works alongside the artist’s existing social presence and label team.
The video is the start
Let’s plan what follows
Book a discovery call to share the project, release, available media and campaign goals. After scheduling, we’ll send a short questionnaire so we can prepare for the conversation.
Book a Discovery Call30-minute introductory call. After you book, we send a short questionnaire so we can prepare.